Commercial readiness
Fix the revenue metrics, growth rate, and unit economics that investors benchmark. Build the numbers that make diligence fast and confident.
B2B founders · Raising Series A · LATAM
Close your Series A.
Before your first VC meeting, weekly work to align your commercial proof, your story, and your timing.
90-minute deep dive. Written recommendation. Credited toward engagement.
- Seed+ Preparing Series A
- Monthly Execution sessions
- LATAM VCs Regional expertise
The commercial and narrative foundations Series A investors want to see.
Most LATAM founders lose rounds not because the business is weak — but because the commercial proof, the story, and the timing aren't aligned. This program closes that gap.
GTM proof
Show a repeatable, scalable sales motion — not just a founder who can close. Investors fund the machine, not the individual.
Investor narrative
Build the pitch that answers the questions LATAM VCs actually ask. Market, traction, team, and use of funds — framed to win conviction.
Audit. Fix the foundation. Build the narrative. Approach and close.
Six to eight weeks in, you walk into the first VC meeting with the right metrics, the right narrative, and the right list — instead of guessing.
No surprises with VCs
We run the audit a Series A investor will run — before they run it on you. The questions are answered before they're asked.
Numbers survive diligence
Your unit economics, growth rate, and CAC ratio land where Series A benchmarks demand — not where you wish they did.
A story VCs fund
The narrative connects your traction to the market in language LATAM VCs already buy. You walk in sounding fundable.
A process that closes
Target list, intro strategy, sequencing — so the round runs tight instead of dragging for nine months.
Walk out with your plan. Even if you never come back.
You keep your top 3 priorities and implement them yourself. If you come back within 30 days, the $1,500 disappears into this engagement.
Secure payment via Stripe. After paying, you pick a slot directly on my calendar.
Who it is for
B2B founders in LATAM preparing to raise their first institutional round.
- Seed-stage B2B companies in Mexico, Colombia, Argentina, Chile, or broader LATAM targeting a Series A in the next 6–18 months.
- Founders with revenue traction who need to sharpen commercial metrics and the investor narrative.
- Teams that want execution and accountability — not just a pitch deck review.
Who it is not for
Pre-revenue teams or founders not committed to the process.
- Startups without active revenue or a live sales motion.
- Founders looking only for a polished deck without fixing the underlying commercial story.
- Teams who can't commit weekly time to execute on commercial improvements.
Operated across the Americas. Raised capital. Built the commercial proof investors want.
Jorge Tellez has originated over $2.5B in transactions, launched a VC arm, and built B2B revenue from zero across multiple companies. He knows what investors look for — because he has been on both sides of the table.
Capital and revenue experience
Originated and structured capital transactions at scale — not just a growth advisor.
- ~$2.5B in originated transactions launching a VC arm
- $0 to ~$6M in revenue in 2 years
Deep LATAM operator context
Regional GM and growth leader with real experience across the LATAM VC and startup ecosystem.
- 15+ years across tech, fintech, and education in the Americas
- 80+ institutional partnerships launched
What working together looks like
Monthly sessions with weekly accountability, focused on commercial execution and investor readiness.
- Diagnose commercial gaps through an investor lens
- Build and validate the revenue story with real numbers
I have built multi-million-dollar partnerships across companies, governments, and non-profits, and built B2B growth teams end-to-end. BA and Master's with honors from Tec de Monterrey, executive education at Harvard Kennedy School. Mentor founders through Techstars.
Founders who fixed their commercial structure with Jorge.
“With Jorge, we got our commercial structure in order in four weeks. The foundation we put in place could take us to triple our results and drive measurable execution.”
“Jorge has been key to my company's growth. He doesn't just listen — he engages with strategy, bringing experience and clarity.”
“He has consistently made himself available to provide guidance and support, giving above and beyond to help us navigate startup challenges.”
“Jorge Téllez delivers an exceptional mentoring skillset, impactful across growth, branding, capital raising, and strategic execution.”
“Jorge is more than a mentor: he combines strategic vision with practical judgment to make decisions with focus and speed.”
Send your numbers. I'll tell you what raises a flag.
Free reaction to your numbers within one business day. No call, no deck.
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Read the blogWhere to go next.
Programs
Two ways to work together, depending on the bottleneck.
Revenue Unlock Program
Series A Fundraising
Countries
Local market context across key LATAM ecosystems.
Insights
Practical breakdowns on GTM, sales, and fundraising.
How to build a scalable B2B sales process in LATAM
How to define pricing for your B2B startup
Why your first B2B sales hire fails
See all insights →