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Improve win rate, unblock objections, and shorten the path to signature. Fix how your team handles discovery, demos, and final negotiations.
B2B founders · $1M–$5M ARR · LATAM
Stop losing deals to a broken sales motion.
Weekly, hands-on work with the founder to fix what's actually losing deals — pricing, close rate, or expansion. Tied to revenue moved this month, not slides.
90-minute deep dive. Written recommendation. Credited toward engagement.
- $1M–$5M ARR Ideal company stage
- Weekly Execution sessions
- 1-on-1 Direct access to Jorge
Three levers that move revenue when fixed together.
Most B2B startups lose revenue at the same three points. The Revenue Unlock Program targets all three with weekly execution, not quarterly strategy.
Pricing
Refine packaging and pricing so each deal lands at a stronger ACV. Stop leaving money on the table with flat pricing structures that don't reflect value.
Expansion
Create repeatable upsell motions, add-ons, and account growth triggers. Your existing customers are your fastest path to revenue — if you have a motion for it.
Diagnose Monday. Ship by Thursday. Review against pipeline Friday.
By week six, you can point at the specific revenue you moved — and why.
Know what's bleeding
Inside two weeks you have the diagnosis: which deals you're losing and why — pricing, close, or expansion.
One bottleneck, picked
We stop chasing ten things and pick the one fix with the most revenue impact this quarter.
Fixes ship, not slides
We push the change into your real sales process — pricing, talk track, comp plan, whatever it takes.
Pipeline moves
You see the move week by week against actual deals — not a quarterly report.
Walk out with your plan. Even if you never come back.
You keep your top 3 priorities and implement them yourself. If you come back within 30 days, the $1,500 disappears into this engagement.
Secure payment via Stripe. After paying, you pick a slot directly on my calendar.
Who it is for
B2B startups with existing revenue and real urgency.
- Seed or Series A companies in Mexico, Colombia, Argentina, Chile, or broader LATAM selling into a defined B2B market.
- Teams with traction, active pipeline, and enough signal to diagnose bottlenecks.
- Founders who want revenue leverage, not generic growth advice or another consultant relationship.
Who it is not for
Pre-revenue teams still searching for product-market fit.
- Startups without active customers or a live sales motion.
- Teams looking only for strategy decks without implementation.
- Companies that cannot assign an owner to execute changes week to week.
An operator who has built revenue across the Americas — not a career consultant.
Jorge Tellez has been the person accountable for revenue at multiple companies across the U.S., Mexico, and Latin America. He works with founders the same way he would run it himself: with urgency, data, and weekly execution.
Track record
Built revenue from zero, reworked monetization, and originated large-scale capital activity.
- ~$2.5B in originated transactions launching a VC arm
- $0 to ~$6M in revenue in 2 years
Operator across the Americas
Regional GM and growth leader across the U.S., Mexico, Hispanic LATAM, and Brazil.
- 15+ years across tech, fintech, and education
- 80+ partnerships launched
What working together looks like
Weekly revenue work focused on fixing the real GTM constraint.
- Diagnose the break: offer, pricing, sales motion, or expansion
- Run weekly experiments tied to revenue, CAC, and LTV
I have built multi-million-dollar partnerships across companies, governments, and non-profits, and built B2B growth teams end-to-end. BA and Master's with honors from Tec de Monterrey, executive education at Harvard Kennedy School. Mentor founders through Techstars.
Founders who fixed their commercial structure with Jorge.
“With Jorge, we got our commercial structure in order in four weeks. The foundation we put in place could take us to triple our results and drive measurable execution.”
“Jorge has been key to my company's growth. He doesn't just listen — he engages with strategy, bringing experience and clarity.”
“He has consistently made himself available to provide guidance and support, giving above and beyond to help us navigate startup challenges.”
“Jorge Téllez delivers an exceptional mentoring skillset, impactful across growth, branding, capital raising, and strategic execution.”
“Jorge is more than a mentor: he combines strategic vision with practical judgment to make decisions with focus and speed.”
Send your numbers. I'll tell you what jumps out.
Free reaction to your numbers within one business day. No call, no deck.
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Thanks — Growth Expert works with companies that already have paying customers.
You're not there yet, but these might help while you get there.
Read the blogWhere to go next.
Programs
Two ways to work together, depending on the bottleneck.
Revenue Unlock Program
Series A Fundraising
Countries
Local market context across key LATAM ecosystems.
Insights
Practical breakdowns on GTM, sales, and fundraising.
How to build a scalable B2B sales process in LATAM
How to define pricing for your B2B startup
Why your first B2B sales hire fails
See all insights →